Building on insights from previous campaigns, we took a data-driven approach to refine our creative strategy. By focusing on the assets we knew would perform best for paid and web, we streamlined production to maximize output from a leaner shoot.

We captured content across five locations with 16 different models, ensuring diversity in settings, talent, and emotions. This approach gave us a rich variety of assets to test, helping us identify the highest-performing creatives and further optimize our strategy.