IB Chiller Launch
The Ice Barrel Chiller launch was the largest in company history, cementing Ice Barrel as a leader in cold therapy. Rather than focusing solely on product specs, we prioritized storytelling, showcasing how the chiller seamlessly integrates into daily life—leading to the tagline: “Ready when you are.”
I led a content team of 20+ external contractors, producing both technical and narrative-driven content across multiple platforms. The launch leveraged ambassador partnerships, in-person experiences, and retail collaborations with Best Buy, Costco, and more, ensuring maximum visibility and impact.
Credits
Chris Ozer, Photography
Bloom Creative, Production
Shannon Hester, Creative Direction
Jess Brown, Lead Design
Dylan Blately, Design
Cody McLean, Design
THE TV AD
THE SOCIAL
LONG-FORM BTS
THE EVENT
With all the buzz surrounding the long-awaited Ice Barrel Chiller, we knew our community needed to experience it firsthand. We timed the launch to align with the largest in-person event of the year, creating an immersive activation where attendees could get hands-on and try it for themselves.
To maximize the moment, we developed a content strategy that captured real customer reactions and authentic storytelling—not just about the product, but about our team and the community behind it.
THE WEB
