IB 300 Launch Campaign
The Ice Barrel 300 launch was Ice Barrel’s first major product release since its original legacy product, expanding into new markets. As Campaign Director, I led a strategic launch blending digital and in-person experiences to immerse audiences in the product. With a lean team, I directed, shot, and edited all editorial video while leading external creatives to produce high-impact assets across platforms.
Credits
Seth Lowe, Photography
Israel Palacio, Photography
Sterling Grinnell, Photography
Cody McLean, Design
THE TV AD
THE SOCIAL
THE EVENTS
Instead of traditional event marketing, we focused on creating highly shareable experiences under the goal to “Create the world’s best photo booth.”
The result: A surge in organic social content and the most successful sales weekend in the company’s history.
THE WEB
